Showing posts with label BBTS. Show all posts
Showing posts with label BBTS. Show all posts

Sunday, November 15, 2015

Look what they've done to my song, Ma (Musings on misuse of Twitter)

Updated: 16 Nov. 2015
November's blog was motivated by monitoring the AABB's twitter account during and after the 2015 Annual Meeting in October. 

The blog's title derives from a 1970 ditty by Melanie Safka, known professionally as Melanie. 

As an AABB member since 1975 (40 years), and being an early adopter of social media (mailing lists as of 1994 and Twitter since 2011), I'm naturally interested in how professional associations use social media. [FYI: Tried Facebook and hated it.] 

Be aware that you can follow Twitter accounts without being on Twitter. It's a good way to keep current on the latest transfusion news. Just bookmark (favorite) an account and visit daily, weekly, whatever suits your needs.

Why read the blog? Maybe to see what Twitter's all about? Or  how you as an individual or member of a transfusion-related professional association may want to use it to benefit the profession? To read the blog takes 5-10 minutes out of a 1440 minute 24 hours (maximum of ~0.7%).

AABB BACKGROUND
For interest, the AABB is one of the largest transfusion medicine related professional associations in the world, if not the largest, at least in the West. A few statistics from AABB's 2014 Annual Report:

AABB has more than 5000 members:
  • 5,420 Health Care Professionals
  • 1,294 Physicians
  • 149 Residents
  • 29 e-Members
  • 298 Emeritus Members
I'd guess non-physician AABB individual members are mostly medical laboratory technologists/scientists.

AABB's Transfusion had almost 500,000 articles downloaded. That's impressive and I'm curious who's doing all the downloads.

AABB revenue ($US) from 
  • Dues: $3,084,744
  • Annual meeting: $3,956,264
  • Print sales: $2,577,601
  • Education: $5,065,813
Let's agree that AABB is a huge professional association. If you read the annual report, you will see that expenses are also large.

AABB MEETING/POST-MEETING TWEETS
With that as background, let's examine recent @AABB activity. Tweets during the annual meeting, Oct. 24-27, 2015, are summarized as follows. Non -substantive tweets are those that are 'me too' or thanks.

Day (Date): Number of tweets (n,% non-substantive)
Day 1 (Oct. 24): 47 (7, 15%)
Day 2 (Oct. 25): 48 (9, 19%)
Day 3 (Oct. 26): 29 (3, 10%)
Day 4 (Oct. 27): 30 (7, 23%)
Total = 154
Average tweets each day = 38.5. Non-substantive tweets over 4 days: ~17%
Post-meeting (28 Oct. - 14 Nov)
17 days of tweets: 32 tweets with 11 thanks 
Average tweets each day = 1.8. Non-substantive tweets over 17 days: ~34% 
See @AABB 2015 Annual Meeting tweets  (Non-substantive tweets in pale green)

NOTE: You can access tweets that include https:// as follows:
  • Highlight the URL, e.g., https://t.co/WAox1aGgm8 in the first tweet 
  • Don't include the "
  • Right click highlighted text
  • Select 'Go to https://t.co/WAox1aGgm8'
So what do AABB's tweets reveal about how health-related professional associations use Twitter?

MUSINGS
Twitter's Background
First, be aware that Twitter  - founded in 2006 - is a relative Johnny-come-lately to social media. Twitter didn't take off until years later and Twitter's 500 million users pale compared to Facebook's claimed 1 billion+ users. 

Twitter is popular, even indispensable in crises, because you discover what's happening before it's on live news channels. Indeed, news media now identify what's happening via Twitter. During the latest Paris terrorist attacks, I saw breaking news on Twitter before it appeared on CBC, BBC, CNN. 

Yet, many health professionals do not use Twitter at all. They learned Facebook and are unwilling to endure Twitter's learning curve. Plus many see Twitter's 140 character limit as meaning it's mickey mouse, only about tweeting what you had for breakfast, as if anyone cares.

Indeed, many professional associations do not know how to use Twitter to maximum advantage, likely because they see it of minimal value, albeit something they need to do if they want to be considered 'with it'. 

AABB vs Other Associations
As a large organization, AABB has a relatively active Twitter account compared to much smaller transfusion medicine associations, those with fewer resources, such as BBTS  and CSTM, both of which tend to post more substantive tweets. To my knowledge, ANZSBT isn't on Twitter.

Designated Person Tweeting
I know from one of my Twitter accounts, @transfusionnewsthat tweeting substantive news to interest others requires time, effort, and discernment. It definitely helps to have the time and motivation to share significant 'goodies' but especially to have a transfusion background.

Would love to know who tweets for AABB. A paid staff member? Transfusion background required? What guidelines, if any, are provided regarding suitable content and frequency?

Bottom Lines
AABB is to be commended for maintaining an active Twitter account. That many tweets thank folks is also commendable and creates goodwill. 

But...and there's always a 'but' in my blogs...If I were tweeting for AABB, I'd include many more substantive tweets. Many of the @AABB tweets that I did not categorize as 'me too' and 'thanks' were not particularly substantive. 

What do I mean by 'substantive'? Tweets that are significant and meaningful to users and useful in their professional lives. Information and resources they didn't otherwise know about and are grateful for.

Because that's the beauty of Twitter. Despite it's 140 character limit, it's a wonderful medium for disseminating useful information quickly to many users. Yes, it should be fun and foster goodwill but mostly distribute information to those interested. That's one of Twitter's key strengths. 

Another is Twitter's ability to provide feedback and opinions. Yet few professional organizations use it for that. For example, I've never seen a professional organization use a poll or ask followers important questions. 

Yes, AABB's tweets during its annual meeting and thereafter were touch-feely but disappointed. From a huge organization I expect more. 

As Napolean said, 'If you're going to take Vienna, take Vienna'. Similarly, if you're on twitter, use it wisely to good advantage.

FOR FUN
This song written and recorded by Melanie Safka for her 1970 'Candles in the Rain' album fits the blog because it expresses how I feel about professional associations that misuse Twitter. 

Not abuse, just misuse. The blog is meant to be food for thought for how we can all improve our tweets so that busy professionals find them more useful.

Need I mention that I love this song for its clever lyrics?
Or try this fun duet: 
Look what they done to my song, ma.
Look what they done to my song.
Well it's the only thing
That I could do half right
And it's turning out all wrong, ma.
Look what they done to my song.

As always, comments are most welcome.

SUGGESTED READING

Sunday, September 07, 2014

Stand by me (Musings on effects of errors on transfusion professionals)

Updated: 9 Sept. 2014
Recently, I browsed the Speaker abstracts and Poster abstracts for the BBTS annual conference to be held 24-26 Sept. in Harrogate, UK. The abstracts were published online 26 August 2014 as free full text. At the same time, I happened to be reading the UK's 2013 SHOT Report published in July. One abstract and a section of the 2013 SHOT coalesced to form the idea for this blog.

September's theme relates to all transfusion professionals, whether lab technologist/scientist, nurse, or physician. The blog’s title derives from a 1961 song by Ben E. King, covered more than 400 times and featured in a 1986 movie of the same name.

Of all the fascinating BBTS abstracts, the one chosen to build a blog around is under 'Clinical Audit/Service Improvement Short Paper Orals':
  • SI27. An exploratory research study into the effects of staff feelings and perceptions following a transfusion incident investigation. Transfus Med 2014;24 (Suppl. 2):19. 
    • By D. Creighton (SNBTS Edinburgh) and M. Wright (Glasgow Caledonian University, Glasgow)
The reason this abstract resonates is that in a long career as a lab technologist, supervisor, and educator I've been involved with and privy to many serious transfusion errors and their effects on the professionals involved.

What follows are my musings on the BBTS abstract and related personal memories, as well as what the 2013 SHOT Report says about causes of human error. The focus is on the effects that errors have on those who make them, realizing that it is patients who suffer irrevocable, sometimes fatal, consequences.

As an aside, with a background as a medical laboratory technologist (biomedical scientist) and transfusion science educator, what I like about the 2014 BBTS meeting is how many talks and posters directly relate to transfusion professionals who work in the laboratory.

2014 BBTS MEETING ABSTRACT
As noted, the abstract that stimulated the blog is by D. Creighton and M. Wright of the SNBTS Edinburgh, and Glasgow Caledonian University, Glasgow, respectively. Please read the complete abstract (Further Reading). My précis of it is as follows:
  • Most research on transfusion errors focusses on procedural errors, not human factors or staff emotions. This research examined the emotional impact of errors and contributing factors.
  • Researchers recruited and interviewed staff involved in a transfusion error and analysed results.
  • Of 12 staff, five agreed. The main human factors acknowledged by four participants were distraction and a busy work environment when the error occurred. 
  • All five expressed disbelief they had been involved.
  • Four were affected emotionally, experiencing insomnia and decreased confidence. 
  • Most worried about confidentiality and other staff knowing they’d made an error. 
  • Support was mainly positive but two participants experienced negative reactions from colleagues. 
  • All learned lessons which they would carry forward and share with colleagues. 
  • Participants’ reactions directly correlated to error severity and potential patient outcome.
The authors conclude that human factors need to be included in training packages. Reactions and feelings of staff involved in errors can be overwhelming and support is crucial.

MUSINGS
With the advent of quality systems and hemovigilance, transfusion medicine has long had a no-blame culture (at least in theory), as have health care systems in general. For example,
A no-blame culture is critical for patient safety. Health professionals must feel comfortable with reporting errors, including their own, so that hemovigilance and quality improvement programs can detect, analyse, and help prevent them in future. In an effort to encourage error reporting, we use blame-free terms such as events, incidents, and occurrences. Despite the talk, 'walking the talk' of no-blame attached to individuals who make errors is a tough slog.

PERSONAL MEMORIES
Below are two memories of transfusion-related errors I was involved in with serious consequences.

Memory #1 
Years ago when working in a combined centralized transfusion service/blood centre, one weekend when on shift by myself, I crossmatched a group AB patient for several RBC. The following Monday I was also working when the call for more blood came through. We had to order a new specimen as there was no more patient serum. (Yes, in olden days we routinely used clotted blood samples for pretransfusion tests and even patients without clinically significant antibodies were crossmatched by indirect antiglobulin test and more.)

Much to my horror the patient now typed as group O. I’m sure my entire insides shook as a colleague redid the patient’s ABO on the earlier sample. Absolute personal relief when it typed as group AB.

The transfusion service did the usual follow-ups. Called to stop any transfusions, asked how many RBC had been transfused and if patient was experiencing any signs and symptoms of a hemolytic transfusion reaction, requested new blood specimens, etc.

The patient experienced a severe hemolytic transfusion reaction but survived.  It’s amazing how resilient the human body is, even for those ill enough to be transfused:
We later learned that a hospital nurse had drawn the blood specimen from the wrong patient. Both the group AB and O samples came from patients in the same hospital room. And the RN in question was the highly respected liaison we dealt with at that hospital, the one who drew many of the blood samples and maintained the onsite ‘blood bank’ (refrigerator and associated request forms and records).

The effect on the implicated RN is unknown. Was the patient's family told what had happened? I doubt it. The effect on me - I’ll never forget it. 

If I had mistyped the first specimen, would I have been fired, even though it was the first ‘critical incident’ (or any error) I’d been involved in? Perhaps. That was a long time ago, pre-quality systems, when the concept of ‘system error’ was unheard of in health care. We were not unionized and worked long (indeed outrageous) hours without time off.

But before being fired, I suspect that I’d have resigned from the guilt and shame of having made the biggest error a lab technologist can make, mistyping a patient’s ABO group and putting a patient's life at risk. Because ABO errors can cause death, they require 100% accuracy, no room for error. Could counselling have helped? Maybe. Even more important would be the support, understanding, and ongoing respect of colleagues.

Of interest, the 2013 Annual SHOT Report reports 9 ABO incompatible red cell transfusions in 2013 and one patient death with the incompatible transfusion as a contributory factor.

Memory #2 
Much later, while employed as a university professor and clinical instructor for the transfusion service at a tertiary care hospital, one of my students made an error that caused a patient’s premature death. The error per se did not cause death but hastened it.

What was the error? Something so simple. Something that can happen if concentration wanders, or strategies are not in place to prevent them, or practitioners don’t follow procedures.

While performing antibody screens, the student mis-pipetted one patient’s serum into another patient’s tests. As a result the patient was transfused with incompatible red cells and subsequently died. I documented the error as a TraQ case study for the BC Provincial Blood Coordinating Office.

Although not directly involved with the error (the student was supervised by an experienced, exemplary technologist), I observed the aftermath first hand. The main effect was that the experienced, supervising technologist, one of the best, with great potential, soon left the lab for a career outside health care. Could this have been prevented? With proper support, I believe so.
  • TraQ's Case A8: Severe Hemolytic Transfusion Reaction Involving a Student (see Further Reading)
MAKING MISTAKES
When we make mistakes, our first reaction is to deny them. For example, as an instructor I noticed that students who made pipetting and other mistakes would invariably claim something like, “I KNOW I added the right things’, where ‘things’ could be patient serum, reagent red cells, etc. My response was always,
  • ‘Of course, you thought you were adding the right things to the tests. If you knew you were adding the wrong things, you’d stop and would not add them.’ 
Fortunately, because such errors are often easy to demonstrate, students could accept their errors, learn from them, and move on.

Sometimes, especially as students, we progress to blaming circumstances for our errors. And sometimes circumstances do play a role as when staff are overworked, morale is poor, and training and competency assessment are inadequate. These are the so-called system errors where the system is faulty and affects all involved.

2013 SHOT REPORT
A fascinating feature in the 2013 Report is the inclusion of the MHRA hemovigilance team's analysis of serious adverse events (SAEs) reported to Serious Adverse Blood Reactions & Events (SABRE).
  • Medicines and Healthcare products Regulatory Agency (MHRA) Report on Blood Safety and Quality Regulation in 2013 (See pp. 27-41)
In 2013, 2.9 million blood components were issued in the UK with only 705 SAE reports submitted. Human error accounted for 689 (97.8%) of the SAEs, where an SAEs is defined as
‘Any untoward occurrence associated with the collection, testing, processing, storage and distribution, of blood or blood components that might lead to death or life-threatening, disabling or incapacitating conditions for patients or which results in, or prolongs, hospitalisation or morbidity.’
In brief, reports to SABRE showed that those making errors were aware of their local SOPs, which were complete and current. Individuals were either busy with urgent work when the error occurred (especially during out of hours shifts), or were otherwise distracted. In either case the result was an error due to a lapse in concentration.

Of all reported human errors, a lapse in concentration was the largest single cause, accounting for 35.6% (245/689) of errors. The next largest category related to omitting procedural steps or not following the correct procedure. About two thirds of all SAEs could have been prevented had correct procedures been followed.

The advice that especially caught my attention in the MHRA report:
  • Formal re-training is often proposed as a corrective measure but is usually only appropriate if the individual did not understand their initial training. If a trained, competent member of staff makes an error, the root cause will seldom, if ever, be addressed by re-training. 
  • Look for other reasons for the error, e.g., for an error due to loss of concentration when rushing, investigate why the staff member was rushing. Possible causes include a busy workload due to an emergency, poor planning, staff shortages due to lack of resources, or poor staff management
Being rushed is a reality for health professionals, now more so than ever. A major complicating factor has long been staff shortages and under-staffing caused by repeated health care restructuring, ongoing cutbacks to postsecondary education and health care, and more.

LEARNING POINTS
When errors happen, we in the TM community espouse a ‘no blame culture’. Sometimes it’s real, sometimes it’s pretence, in that, despite the nice words, staff are blamed and stigmatized.

But as the BBTS meeting abstract shows, we typically don’t consider the emotional effects of making errors on those involved. It’s all cool root cause analysis, perhaps targeting ‘system error’ as the culprit, but more often resulting in ‘training issue’ as the catchall for whatever goes wrong.

How the staff involved feel is seldom considered and, besides re-training, their emotional well being is largely ignored. At most a caring colleague might ask, 'Are you okay?' with the individual involved seldom replying honestly.

No-blame culture aside, making errors devastates health professionals and undermines confidence.  In some ways, that’s preferable to brushing off errors with, ‘Oh well, sh*t happens’. But without support, a serious error can have long-lasting negative effects on individuals and co-workers alike. Even well meaning colleagues may be critical, never overtly express it to those involved, thinking it could never happen to them, or secretly thinking, ‘Thank gawd that wasn't me!’

A critical issue is that we acknowledged making errors as human. If we haven’t made one yet in the lab or on the wards, we likely haven’t worked long enough. Or is it that we are perfect? Hmmm…. Tempted to say, ‘Let he who is without sin [error], cast the first stone.'

In that vein, I love this BMJ piece:
As an instructor I tried to model these words to show students it’s okay not to know. Who can know everything with today’s rate of knowledge turnover and technological advances? Don't know? Let’s find out.

Maybe we should add, ‘I made a mistake’ as three words we acknowledge but don’t let define or destroy us.

FOR FUN
We’re all in this world together and must support each other, especially when the going gets tough. As health professionals, any one of us is capable of making a devastating error. Support and compassion are not only kind but validate our humanity.

Think of this song the next time a colleague screws up. Could be you, yes it could.
I'll end by asking you to find 19 minutes to watch Dr. Brian Goldman's TED talk on physician error. That may seem a lot of time in our busy lives but think of all the time we waste on the Internet and television each day. You won't be disappointed with Goldman's talk. His message applies to all of us. Perhaps you can listen to it on your next walk or jog or over lunch?
As always the views are mine alone and comments are most welcome.
FURTHER READING
Meeting abstracts and resources like SHOT reports and TraQ's case studies are free continuing education and a great way to keep abreast of new developments and what’s trending. They make great bathroom (toilet/loo) reading to while the time away so that life’s baser functions serve a higher purpose.

Why not skim them online and then print content of most interest for later reading? Or print for discussing at staff meeting or journal clubs. Do journal clubs even exist any  more?